Click here to view the brief video of the preview evening, including comments from artists and visitors.
Antika sponsored and created the concept of PLATFORM for the purpose of raising the profile for artists and to raise money for Breast Cancer Care. Antika also utilized its own in-house brand creation and design skills to develop a strong identity for the event.
A number of supporting materials to promote the event were required such as posters, flyers, invites and the website. The objective was to design eye-catching, memorable and exciting material to ensure high numbers of visitors. In total the event received over 200 visitors and rave reviews.
The website not only needed to support the marketing campaign in general providing details of the event, but also to attract visitors via the web, provide information about the artists, sponsors details, press and media etc.