GWI was a new company requiring a strong brand identity. The directors have a wealth of experience in the industry, and requested that the brand reflected this experience and professionalism. It was also important for them that the brand provided the essence of saving energy and environmental responsibility.
GWI has advertised numerous times in local papers and magazines, and required Antika to produce effective and engaging advertising to encourage enquiries and sales.
The website was an essential part of the marketing mix as not only did it need to reflect the company’s experience and ethos, but also that it’s a registered, reputable company with a wealth of flexible packages to suit any customer in this market.