One of the most important aspects of the marketing campaign was the creation of the website, as this needed to portray the company’s ethos, inform users of events and services easily, and attract new enquiries and sales. The website also needed to be fully content managed, and consequently it uses Antika’s proprietary CMS, which enables remote access updating, ease of use and full control.
Antika also provides Champion Events with consultancy on Google adwords and analytics. For a full search engine service Antika works with partners including www.optimease.com.